American Express Swot Analysis Essay Example | Topics and Well Written Essays - 1000 words

American mouth Swot Analysis - Essay ExampleFrom there on the high society focused on spheric expansion and gradually became popular for its financial products like the charge card. (Our History, 2009). In the present date of reference American Express is one of the payments club with world wide presence and is also a closely k todayn brand in the financial world. The brand is built on the nurses such as trust, quality, security, integrity and superior customer services. (Our History, 2009). Since the year 1850 American Express as a company has followed and conducted their business operation infantryd on several guidelines and value propositions. The companys core value is customer commitment. The company focuses on gaining customer confidence through extensive relationship making programs.The primal and the main strength of the organization is their ability to diversify their operations also place by side generating revenues. As we look into the history of the firm we coul d observe that the company has strategically adapted several diversification policies which had made it possible for them to sustain in the market. The company started its operation as an express company is now among the top players in the financial market scenario. Product innovation wise also the company claims its advantage. The company launched its new holiday gift card which is unique in its name and design qualities celebrating Hispanic close and providing gifts for Christmas Eve and the day itself, the New Years and also the three Kings Day. (Celebrating Hispanic shade with the Felicidades Holiday Gift Card, 2009). This example does not only show the product variety and straddle that the company offers, but it also reveals the companys focus on the large customer base that it usually caters to. Time to time the company successfully delivers diversified products and services and expands its range with much allowance in the global market.