Business plan Essay Example | Topics and Well Written Essays - 2500 words - 1

Business plan - Essay ExampleThe main purpose and oscilloscope of this business plan is to provide general information about the said industry and to highlight the critical areas for successful launching of a new shred selling point at Brent Street London. The data discussed in this study is based on some certain assumptions and has been collected through enactment of sources. A careful attempt has been made to present real period data in the study, however, this information may change at any time due to occurrence of any changes in associated factors, and thus the actual outcomes may differ from the projected results. 1. BUSINESS DESCRIPTION Doramex Ltd. is a famous travel deputation located at 136 Brent Street, London. The small company has a vast experience of 64 years as working in the business since 1947. The average out annual income of the company is around $54, 80,738. Doramex deals with customers belong to entire Europe, North American countries, and China from Asia (C ompany Profile Page). The company has decided to expand its area of operations and for this it intends to treated up an outlet expect Ticketline in London. The new outlet will mainly deal with the selling of airline slatings to the customers at prices lower than the market rate. Although, Express Ticketline will expand its sphere of operations as well as target markets in future, however, initially it will operate as a ticket selling point for local population and the passengers of airline companies like British Airways, Virgin Atlantic Airways, EasyJet, and Atlantic Airlines etc. 1.1 Mission Statement To entertain our customers in terms of their budget, desire, and skill level. To ensure the sustaining of our customers through attractive packages and arrangements 1.2 Vision To go outshine in the field of selling cheap ticket by orbit up strategic agreements with airlines, travel agencies, ground transport companies, and entertainment industry. 1.3 Objectives Express Ticketline is intended to meet the following objectives by the end of first financial year. tax income (through selling of tickets) of $725,000. 25% of tickets will be sold online Maintain a margin of 08% on all airline tickets. 2. INDUSTRY AND MARKET ANALYSIS 2.1 outside(a) Factors on Travel Agencies The competitive marketing environment continuously changes, therefore a well thought-out, composed, detailed and consistent analysis is necessary for best evaluation. blighter analysis is considered as the best way to describe those external factors which cannot be directly catered by an organization. Despite of the fact that PEST analysis is used on the basis of previous data, interestingly it can be used as a forecast model (Wilson and Gilligan, 1998). 2.2 Political Factors Express Ticketline is a travel force which is directly related to airline industry. Any internal or external change in the airline industry will directly affect our agency. The wretched incidents at the start of 21st ce ntury have turned out as the most difficult times for the travel agencies. These incidents included the terrorist attacks in smart York on September 11,