Pepsi Co Strategic Management Essays

Pepsi Co Strategic Management Essays Pepsi Co Strategic Management Paper Pepsi Co Strategic Management Paper Background ?Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay ? In 1997, publicly traded company to focus PepsiCo on food and beverages. ?The world’s largest snack and beverage company in 2006 In 2006, PepsiCo has approximately $35billion net revenue ?The company is broken into four business divisions: ?Frito-lay North America Frito-Lay North America manufactures, markets, sells and distributes salty and sweet snacks. Products manufactured and sold in North America include Lay’s and Ruffles brand potato chips, Doritos and Tostitos brand tortilla chips, Cheetos brand cheese-flavored snacks, Fritos brand corn chips, a variety of branded dips and salsas and Rold Gold brand pretzels. Low-fat and no-fat versions of several brands are also manufactured and sold in North America. ?PepsiCo Beverages North America Pepsi-Cola North America manufactures concentrates of brand Pepsi, Mountain Dew, Mug, Slice, Fruitworks, Sierra Mist and other brands for sale to franchised bottlers. PCNA also sells syrups to national fountain accounts. PCNA markets and promotes its brands. PCNA also manufactures, markets and distributes ready-to-drink tea and coffee products through joint ventures with Lipton and Starbucks and licenses the processing, distribution and sale of Aquafina bottled water. In addition, PCNA manufactures and sells Dole juice drinks for distribution and sale by Pepsi-Cola bottlers. ?PepsiCo International Pepsi-Cola International manufactures concentrates of brand Pepsi, 7UP, Mirinda, KAS, Mountain Dew and other brands internationally for sale to franchised bottlers and company-owned bottlers. PCI operates bottling plants and distribution facilities in various international markets for the production, distribution and sale of company-owned and licensed brands. PCI markets and promotes its brands internationally. Principal international markets include Mexico, China, Saudi Arabia, India, Argentina, Thailand, the United Kingdom, Spain, the Philippines and Brazil. ?Quaker Foods North America Frito-Lay International manufactures, markets, sells and distributes salty and sweet snacks. Products include Walkers brand snack foods in the United Kingdom, Smith’s brand snack foods in Australia, Sabritas brand snack foods and Alegro and Gamesa brand sweet snacks in Mexico. Many of our U. S. brands have been introduced internationally such as Lay’s and Ruffles brand potato chips, Doritos and Tostitos brand tortilla chips, Fritos brand corn chips and Cheetos brand cheese-flavored snacks. Principal international snack markets include Mexico, the United Kingdom, Brazil, Spain, the Netherlands, Australia and South Africa. International Channel Value Chain PepsiCo’s management team was decided to capturing strategic fit benefits within the business line-up throughout the value chain. Primary activities : Supply Chain management oCombined corporate-wide procurement of product ingredients upon the acquisition of Quacker Oats Producing / Manufacturing oShare marketed research information to better enable each division to develop new products likely to be hits with consumers, consolidated its purchasing to reduce costs, and manufactured similar products in common facilities whenever possible. oMaximize unutilized resources Packaging oCombined corporate-wide procurement of packaging materials upon the acquisition of Quacker Oats Distribution and retailing oJoin distribution of Quacker snacks and Frito-Lay to reduce their distribution expenses oPower of One retailer alliance strategy to increase consumers tendency to purchase more than one product offered by PepsiCo during a store visit. Sales and marketing oConsolidated sales and mar keting functions of similar products to eliminate duplication of effort and to present one face to customers. Support Activities : Human resource management PepsiCo respects individual differences in culture, ethnicity and color. PepsiCo is committed to equal opportunity for all employees and applicants. oCorporate program for training employees how to work and manage in an inclusive environment Advertising oPepsi already had experiences in advertising their products internationally. If the other line business of PepsiCo wants to do advertising in some countries, they could learn and implement the advertising technique that already implemented by Pepsi and they also already have necessary information about the country. Diversification Strategy Financial Analysis SWOT Analysis Strengths Broader but focused product line and outstanding brand reputation Key strategies: products innovation, close relationships with distribute allies, international expansion, strategic acquisitions Market leader for U. S. convenience food (21%) and liquid refreshments (26%) Capturing strategic fit benefits within the business lineup throughout the value chain Lack of capital constraints (High availability of FCF, projected as $15 billion between 2007-2009) Weaknesses Slow move into international bottled water market Unequally distributed international sales of Quaker Oats Products (75% of international sales was accounted for by just six countries) A large dependency on one business division in generating profits (Over 50 percent of the companys profits come from Frito-Lay North America) Opportunities Promising international foods and beverages markets o$70 billion market for noncarbonated beverages in international mar ket oHigh per capita consumption of snacks The increase of health conscious consumers Threats FTC’s 10-year prohibition on bundled beverages (Gatorade and PepsiCo soft drink products) contracts with retailers The maturity of Food and Beverages industry Conclusion ?Increase the use of exclusivity agreements to boost their sales in key markets. This may make it harder to keep costs low but will ensure added revenues. ?Continue to expand with their â€Å"Human Sustainability†. PepsiCo should become more proactive in the health food/product marketplace rather than being reactive to the market trends. They need to improve their responsiveness and future projections to market trends and changes that can therefore allude to different product segments and target markets. The healthy eating market is a demographic that will continue to grow in the future, and will provide generous profits if Pepsi Co is able to obtain a large market share. ?Expand more into social benefits, especially for those in developing nations. Pepsi’s main competitor Coca Cola has implemented a water purification program for African Villages, which provides a valuable need and at the same time introducing their brand name where it was before unknown. If Pepsi followed this same ideology with food products and water purification it too would significantly increase brand recognition ? Capture more of the aging population’s market share. Pepsi is a company focused on a younger market hoping to repeat the worldwide success of Coca Cola in regards to brand loyalty with the generations born after 1980; however, there is still a large market with the Baby boomer demographic that they could break into. PepsiCo should expand into markets and market segments that they are currently not in, such as Asia, India, and South America, It will expand their market share at the global level and to increase their overall revenue. ?PepsiCo should improve their employee relations. It will create employees all over the world to promote the product both during their work day and in their personal life in order to create â€Å"word of mouth marketing†.

odysseus as an epic hero essays

odysseus as an epic hero essays The role of Odysseus as an epic hero is modified throughout the epic poem. As Odysseus leaves Troy for home, he is the typical bloodthirsty warrior. During the course of his trek, he undergoes a symbolic death and rebirth. Upon his arrival to Ithaka, the wiser man he has become is evident. The odyssey is Odysseus story of his journey not only from troy to Ithaka, but also from bloodthirsty warrior to epic hero. Odysseus begins the tale of his trip from troy to Phaiakia. The beginning of his tale displays the bloodthirsty warrior that left troy. What of those years of rough adventure, weathered under Zeus? The wind that carried west from Ilion brought me to Ismaros, on the far shore, a strongpoint on the coast of Kikones. I stormed that place and killed the men who fought. The first lines of Odysseus story display his warrior side. This passage shows how he and his crew landed and immediately went to battle and plundered. Although Odysseus recalls telling his men to stop afterwards and return to the ship, he never really forcibly tried to make the men return. The lack of effort on Odysseus part implies that he did not truly care if the men ransacked Ilion. Due to his greed and bloodlust, nearly a third of each ships crew was lost. This bloodthirsty warrior cared only for battle and blood, instead of his men and his return home. After stopping on the island of Aiaia, the home of Kirke, Odysseus journeys to Hades. This represents a symbolic death for Odysseus. There he must speak with Teirasias to hear the prophets visions for Odysseuss journey home. Teirasias predicts that the journey can take two paths; either a peaceful journey home, or if the crew and Odysseus can not restrain their desires, death and destruction will befall the crew. Odysseus and his crew do not heed Teirasiass warning, and the entire crew save Odysseus is lost at sea. After nine ...

Social media - the new communication tool - what's in it for companies Research Paper

Social media - the new communication tool - what's in it for companies - Research Paper Example Meanwhile, the 35+ demographic makes up 30% of the user database.2 There are also many users who use Facebook quite frequently – 48% of 18 to 34 year olds check Facebook right when they first wake up, and 28% check their Facebook from their smart phones before they get out of bed.3 The reasons why people use Facebook are shown in the activities on Facebook – on an average day, 20% of the users will comment on another users photo, 26% of users will like another users content, 10% of users will send another user a private message, 15% of users will update their own status, and 22% of users will comment on Facebook has made one’s social circle wider, but much more shallow, with some people having 1,000s of â€Å"friends.† And, since it would presumably be impossible for any one person to have that many â€Å"friends†, a person’s friends list is mainly populated by â€Å"weak ties† who might be mere acquaintances – â€Å"it might be someone they met at a conference, or someone from high school who recently ‘friended’ them on Facebook, or somebody from last year’s holiday party. In their pre-Internet lives, these sorts of acquaintances would have quickly faded from their attention. But when one of these far-flung people suddenly posts a personal note to your feed, it is essentially a reminder that they exist.† 5 While this is an accurate description of the vast majority of â€Å"friends† on one’s Facebook account, it often gets even further removed. Some of the â€Å"friends† , in fact, for a lot o f us, many of the â€Å"friends† are people to whom one has never spoken a word – random people from school that you know of, have seen around, but have never spoken to, along with many â€Å"frenemies† who you maybe never liked, all show up on one’s â€Å"friend† list and proceed to bombard you with their everyday mundane activities. Yet these silly, mundane, borderline narcissistic news feed

Final SEM paper Essay Example | Topics and Well Written Essays - 750 words

Final SEM paper - Essay Example This means that the company helps individuals from when they are fifteen years old until when they die because it does not have an upper limit of the target population. The organization deals with all levels of Social Ecological Model (SEM). At the individual level, the institution helps smokers to quit smoking and divert their attention to beneficial projects. The organization advises smokers about the effects of their behavior and it helps them through counseling (Sanders, & Myers, 2007). At the community level, the company creates awareness to the public about heart diseases and the contribution of smoking to the disorder. The firm also enables the communities to understand the effects of smoking on the environment. The major effect is air pollution, which poses health dangers to the inhabitants of the world such as animals, plants, and human beings (WHF, 2008). Through this education, the institution encourages the community to quit from smoking and discourage those who are addicted to stop their consumption. The organization also addresses the issues of heart disease at the interpersonal level. At this level, the company engages smokers and non-smokers in counseling sessions. The counseling sessions help these groups of individuals to understand and help each other in improving health by avoiding factors that cause cardiovascular diseases. The World Heart Federation also addresses heart disease in organizations and also in policy formulation. The organization specifically advises the government in the countries where it operates to develop policies that reduce smoking; for example, the policy of creating smoking zones in a country to avoid effects of the behavior on secondary smokers (Riba, Wulsin, & Rubenfire, 2012). The company partners with other organization such as the American Heart Association to increase the awareness of causes, effects, and prevention measures of cardiovascular diseases (Riba, Wulsin, & Rubenfire, 2012). At

Who am I Personal autobiography Essay Example | Topics and Well Written Essays - 500 words

Who am I Personal autobiography - Essay Example Difficulties in my growing years molded my character when it comes to endurance which proved to be vital in a future stepping stone, the navy. There were times I felt so terrible because of disappointments to myself when I fail in an endeavor but as I looked around and saw others committing mistakes yet never giving up, I learned to encourage myself. Controlling my emotions was one of the things I learned because I have learned that being emotional could break a person. This could probably one of the things that have strongly influenced me to consider discipline and determination to be my friends and little victories, my comfort. I am family oriented and I value education for myself. Having grown in a closely-knit family, the value of it has deeply been rooted in my heart so that treasuring family members has become a part of me. I believe that family comes first in a married man’s life because there would be no other people more concerned of an individual than a bloodline. To day, there could be home cares for elders where family members could be nursed however; there would still be no better place like home and no better people to look after an aged person than a family member. Entering the navy in 1989 with the full support of my family, I knew I was taking a jump of a great distance that could either make or break me knowing the discipline the opportunity has in store for me.

How a person would act if they had super powers Essay Example for Free

How a person would act if they had super powers Essay Some people my age dream of having superpowers. Some people read comic books,watch movies, watch television, and wish they could have super powers like flying or becoming invisible. I on the other hand am gifted with both of these powers and use them every day Invisibility and the ability to fly arent just useful in everyday life they are just plain fun. I recieved my powers out of nowhere.One day I was sitting on the couch watching Television, and I fell asleep. I had a weird dream that I had the aability to fly and could become invisible. Well strangely enough when I woke up I was floating in mid air! It took some struggling to get back on my feet because I did not exactly know how to, but when I finally did I went to the bathroom to look in the mirror and see if I could become invisible. In my dream if I concentrated hard enough I could become invisible, well sure enough I became invisible.This was a long time ago and I have just about got both of my powers under my control now. Being able to fly is, needless to say, is very useful. Such as after school when everybody is waiting in the thirty minute line to go home I just fly off home laughing at everyone wasting their gas. It definitely saves me money on gas, and I know I will not wreck because their is no one else who can fly. Also since I am gifted with powers I enjoy helping people out when they are in trouble. It is also a whole lot of fun doing tricks in the sky. Being invisible has a lot of advantages. It first of all helps me out when I am flying so nobody can see me. Also instead of wearing a dumb outfit so nobody knows who I am when I am helping people. The best part of being invisible though would probably not be helping people it would be messing with people and pulling pranks on them because they have no clue who it is. It also helps if you do not like to study so you can sneek into the teachers classroom and get the answers to the quiz or test. Super powers are alot of fun, but also a big responsibility. They help out in life and make everyday things like traveling fun and exciting. Its also really rewarding to help people out when they are in trouble. I do not know how I got my powers, I do not know how long I will have them. I do know one thing though I will be enjoying them.

Charpy Impact Test Of Polypropylene At Various Temperatures

Charpy Impact Test Of Polypropylene At Various Temperatures This experiment examined the impact of polypropylene at various temperatures through the Charpy test. Three different forms of specimens including unnotched ones, blunt-notched and sharp-notched were tested to measure the impact energy. Results showed that low temperature resulted in the decrease of impact energy. These results have important implications for human designed applications concerning the toughness of polymers at different temperatures. The study of impact test has become an important aspect of toughness. Some progress has been made to understanding the mechanical characteristics of various polymers, especially toughness. Toughness, ability of a material to absorb energy and deform plastically before fracturing [1], is a concept most people have been accepted. It can be calculated by the areas under a stress-strain curve. Impact test, which describes the response of materials to a sudden high-speed force, can be divided into two different methods. One test method uses an instrument where a pendulum of known energy strikes a sample of defined size and shape. The other one test way uses an instrument where weights or others are allowed to fall freely through known heights on to specimens. [2] The first method mentioned above can be also separated from two kinds, which involve in cantilever (Izod) test and supported beam (Charpy) test. The illustrations of two tests are shown in Fig. 1.The distinct difference between the two methods is the fact that a specimen tested in the Izod is fixed in the horizontal direction instead of vertical direction tested in the Charpy. Fig.1 Izod and Charpy Impact Test (b) Charpy (a) Izod Temperature has an obvious influence in the behavior of polymers, such as tensile strength, shear stress, toughness, etc, because temperature affects the micro-structure of polymers. Among the changes, the inherent toughness is definitely dependent on temperature, structural orientation, stress concentration effects and rate of loading [3]. However, there have been few published reports directly addressing the problem of the effect on polypropylene at various temperatures. This experiment was to make clear of the relationship between the impact strength of polypropylene and temperature referenced in Charpy test. Experimental Equipment The equipment photograph is shown in Fig. 2 and the parameters of it are figured out in Table 1. Fig.2 Charpy impact test system Location: S.2.10 Table 1. Parametres of Charpy Impact Test Equipment Hammer Velocity Hammer Weight Hammer standard 2.9m/s 1.189kg ISO 2. Specimens A number of different rectangular-section standard polypropylene (PP) Charpy test samples including sharp notched, blunt notched and unnotched ones were tested at different temperature conditions. The different specimens are shown in Table 2. which also involves in the sizes (width and thickness) of the testing specimens. à ¢Ã¢â‚¬ ¦Ã‚  ,à ¢Ã¢â‚¬ ¦Ã‚ ¡,and à ¢Ã¢â‚¬ ¦Ã‚ ¢ in Table 2 are the four different dimensions separately. Table 2 Parameters of the specimens Room temperature Experimental Procedures: The specimens are divided into two parts, and one of the parts was put into the freezer before being tested. All of the data of an unnotched specimen at room temperature were input into the via keypad, and the sample was held onto the proper position of the equipment. A pendulum was raised to a specified height and then released when the equipment was started. Then the specimen was separated by the high-velocity pendulum. The impact energy was recorded in the Charpy impact test equipment. Steps 2 to 4 were repeated for each of the unnotched specimens to achieve a series of data. Steps 2 to 5 were repeated for all of the blunt-notched samples and then the sharp-notched samples. Steps 2 to 6 were repeated for the unnotched, the blunt-notched and the sharp-notched at -20à ¢Ã¢â‚¬Å¾Ã†â€™. Results and Discussion 1. Tabulate the individual values and average value of impact energy absorbed by the specimens for each test temperature. The individual data and average values of impact energy absorbed by the specimens for both two temperatures are listed in the two tables below. Table 3 illustrates the data at room temperature, and Table 4 exhibits the data at -20à ¢Ã¢â‚¬Å¾Ã†â€™. 2. Discuss the effect of temperature on impact energy for sharp notched, blunt notched and unnotched samples. Since the impact strength is dependent on the energy absorbed, a structure that is much easier to move will respond better to the impact [4].Therefore, the impact strength will increase with the increase of temperature and rubbery state has higher impact strength than glassy state. The higher the temperature is, the more severely the molecular chains will move. As a result, the impact energy is significantly lower at -20à ¢Ã¢â‚¬Å¾Ã†â€™ than that at room temperature. It can also be found in Table 4. 3. Analyze experimental error (a) When the parameters of specimens were measured, the apparatus error of vernier calipers could not be avoided. At the same time, the location of specimens was changeable, which was an operation error existed. (b) The sharp-notched samples were cut artificially, thus the factitious errors could not be ignored. (c) For the low temperature test, the frozen specimens were moved from a freezer to atmosphere, which might lead to the rising of temperature. As a result, the impact energy got a slight increase. (d) The errors of Charpy impact test equipment could not be ignored. Movement in the clamp and energy imparted to broken fragments might be the factors of the remaining energy of the pendulum and therefore the impact energy increased. [5] 4. Explain the cause of the whitening observed in some of the fractured samples. All kinds of the samples are listed in the Fig.3. Fig.3 The tested samples Through the observing of all different kinds of specimens, whitening is the most obvious in the unnotched samples. Many reasons listed lead to this phenomenon. Stress-whitening crazing usually can be observed for thermoplastics at levels of stress that below those required for large scale yielding. [6]When there is a sudden load to the sample, fracture crazes will be developed. Most of the time, it occurs in amorphous, brittle polymers and generally consist of an open network of polymer fibrils between 10 and 40nm in diameter, interspersed by void of about 10-20nm. [6] Conclusions After the experiment completed, many benefits of toughness and impact test have been listed below. There is a large variety of methods to measure impact energy of polymers and the most common used test is the Charpy test. With the decrease of temperature, the impact energy of same shaped specimens has a significant decline. The whitening of polymers is easier to be observed in the unnotched samples than that in sharp-notched and blunt-notched.